It might be that, for others, the motivation is Wealth, or Power, or perhaps Beauty or Ego. No. If you know me, you will know that none of that matters. I wake up in the middle of the night designing new realms in which the World can be a better place knowing that my contribution will be done inside my community and in creating leaders to empower to influence their communities.

As a strategist and MD of the "best IT company in the Midlands 2023" (as voted by the industry), my behaviour is aligned with pre-empting scenarios, planning forward, the what-ifs that are important. I think about my team and their struggles and how can I be of service in their own personal development and how can I empower them to achieve our common company goals and excel in what they do. I think of the business opportunities that the national and global challenges create for SMEs and how we want our customers to speak our name, trust us, and engage with us. How we are the support structure for our customers. To have 'our word' mean something.

What does the day of a leader look like?

The reality is that we have to take a lot of punches. Life does not fight fair. Business neither. It is always a personal learning opportunity knowing which of those punches you block, when you have to move before the punch lands. A constant journey to become wiser rather than smarter. It's no surprise that I have taken on karate for the last 10 years... The challenge becomes: how can I inspire others in difficult circumstances? For me, this is about being authentic, finding courage in the face of fear and creating a positive attitude and collaboration in the team and never giving up.

I do ask myself: what will my legacy be? I am on a personal journey to inspire others to transform who they are, make a difference and, in that, transform our common experience of humanity. I am committed to being a mentor to others and creating a World that works for all.

What really matters in YOUR World?

Share it with me. linkedin.com/in/gisela-pink-mba-2b5aa546